February 20, 2024

Bass Pro Shops doubles down with Super Bowl and Daytona 500 ad


Outdoor retail giant Bass Pro Shops doubled down with a Super Bowl ad that may even run throughout subsequent weekend’s Daytona 500. 

The ad, which spotlights Bass Pro Shops’ Tracker boats, celebrates the corporate’s legacy in serving to join households and mates by its best-selling Trackers. The boats are offered factory-direct and by choose sellers around the globe and are made at a facility within the Missouri Ozarks.

“In these uncertain times, we are more committed than ever to deliver value to our customers,” stated Johnny Morris, founding father of Bass Pro Shops, in a launch. “With 115 million people watching, there is no greater opportunity guaranteed to reach more people in the peak of our season than the Super Bowl. It is the most powerful platform to underscore the affordability of owning a new Tracker boat for as low as $5 a day.”

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Bass Pro Shops Pyramid

Bass Pro Shops Outdoor World and Ducks Unlimited pyramid constructing in Memphis, Tennessee. (Photo by: Ron Buskirk/UCG/Universal Images Group through Getty Images / Getty Images)

“We hope our message will inspire customers to get outdoors and create happy lifelong memories on the water. We also believe that investing to share our happy times value message with the world translates into increased opportunities for our dealerships and our people,” he added. “We are so very proud to celebrate our family of Outfitters!”

Morris based Bass Pro Shops in 1972 and the corporate has made conserving wildlife habitat and introducing households to the outside some extent of emphasis since its inception. The firm has run advertisements in the course of the Super Bowl in three of the final 4 years. The Daytona 500 is scheduled for Sun. Feb. 18 at 2:30 p.m. ET on FOX.

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Bass Pro Shops Tracker

Bass Pro Shops Tracker boats at its Marine Boat Center. (Courtesy of Bass Pro Shops / Fox News)

Like different Super Bowl ads this yr, Bass Pro Shops’ 30-second spot will price roughly $7 million. That’s roughly the identical value as final yr’s Super Bowl commercials however 50% greater than they price in 2019.

Anheuser-Busch InBev’s Bud Light is among the many manufacturers seeking to increase its profile with Super Bowl advertisements this yr after the top-selling beer took successful final yr amid a controversial partnership with transgender activist Dylan Mulvaney.

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Crypto companies that spent massive on Super Bowl advertisements in years previous earlier than pulling again final yr following the fallout from FTX’s collapse will as soon as once more be absent from the airwaves in the course of the massive recreation.

FTX was a distinguished advertiser in the course of the 2022 Super Bowl when it paid $6.5 million to seem alongside different crypto companies like Coinbase and Crypto.com. The ad featured Larry David who later stated that FTX founder Sam Bankman-Fried’s now-defunct alternate paid him $10 million to tout FTX as “the next big thing.”

FOX Business’ Breck Dumas and Eleanor Terrett contributed to this report.



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