April 23, 2024

Caitlin Clark vs. LSU delivers bigger audience than Thursday Night Football’s 2023 weekly average

It’s time to amend the declaration that solely the NFL can generate a large stay audience in as of late of disintermediation.

The NFL can do it. Caitlin Clark can do it, too.

Monday night time’s recreation between LSU and Iowa generated an audience of 12.3 million viewers, by way of Sports Business Journal. It’s an all-time file for a girls’s school basketball recreation.

It is also a bigger quantity than the 2023 audience for Thursday Night Football on Amazon, which had 11.86 million weekly viewers, on average.

Yes, TNF is a streaming-only property. Regardless, a girls’s school basketball recreation outperformed Thursday Night Football.

It shall be fascinating to see how excessive the numbers will go within the semifinal rounds in opposition to Connecticut and, if Iowa makes it, the championship. The rematch with LSU inflated Monday night time’s quantity. Was that the ceiling, or the ground?

As famous by SBJ, the LSU-Iowa recreation additionally surpassed Sunday’s Purdue-Tennessee recreation within the males’s match, the ultimate spherical of the 2023 Masters, 4 of the 5 2023 NBA Finals video games, and each recreation of the 2023 World Series.

It reveals that girls’s school basketball has arrived as a significant sport. It additionally reveals that star energy delivers, and Iowa has it in Caitlin Clark.