March 4, 2024

Conservatives Now Have Credit Card That Aligns With Their Values

Americans love spending cash. Imagine having the ability to take action and support conservative causes utilizing your bank card. Now you may.

Coign is searching for to fill a void within the bank card market by giving conservatives another its opponents, a lot of which embrace left-wing causes. The bank card has all of the options and advantages you’d count on, nevertheless it additionally donates a portion of each transaction to a conservative nonprofit.

Rob Collins, founder and chief govt of Coign, tells The Daily Signal he created a bank card particularly for conservatives as a result of different corporations didn’t share his values and political beliefs.

After spending years working in conservative politics, Collins launched Coign two years in the past. The firm has already given away $150,000 to organizations with conservative beliefs, together with The Heritage Foundation. (The Daily Signal is Heritage’s information outlet.)

On right now’s episode of “The Daily Signal Podcast,” Collins explains how Coign works and what the long run holds for this conservative bank card. Our dialog has been edited for size. The full audio is obtainable beneath.

Rob Bluey: There are numerous choices available on the market, however yours is the primary bank card designed particularly for conservatives. When did you notice that was a necessity you wished to fill?

Rob Collins: During COVID, I had a really busy job, and I used to be dwelling with the household, like all people. I began spending an hour a day simply making an attempt to discover these concepts and ideas. And it went from clothes to meals to one thing else. And then I landed on the bank card as a result of once I requested conservatives what they wished, they mentioned, I don’t have numerous time, however give me a safe product that does conservative issues. And it jumped off the web page—we have to do a bank card.

Bluey: It’s not such as you come from a background within the bank card business. What was it like navigating that profession transition?

Collins: I’m a lifelong learner and I all the time wish to attempt new issues. And so, it was daunting at first. I used to be blessed to associate up with two guys who ran a few of the largest bank cards in America.

It’s been a terrific partnership. It’s the peanut butter and chocolate second. I perceive what conservatives are searching for—the services and the best way to encourage them, the best way to discuss to them, the best way to discover them. And my companions actually perceive bank cards, the best way to problem a bank card, the best way to lend a greenback, and get it paid again.

Bluey: In a market the place we’re bombarded with completely different choices, how have you ever gone about interesting to conservatives? What’s the differentiator that you simply’ve discovered has both led them to change or at the very least add Coign as an choice to their pockets?

Collins: Our bank card is rather like each different bank card you’ve ever had. It’s a Visa bank card. Tap, click on, swipe, no matter you need to do. It does it. You will pay on-line. Every fashionable comfort you could possibly count on, we constructed. The huge distinction is it’s constructed by conservatives for conservatives.

Not solely do prospects get limitless money again rewards, similar to each different bank card you ever had, we take a portion of the transaction for free of charge to the client. Coign units apart a specific amount of the transaction. We put it in what we name the charity bucket.

Every quarter we choose 4 charities and we put it to a vote. We say to our prospects, listed here are 4 charities we expect are doing nice conservative work. If a charity will get 40% of our prospects’ vote, they get 40% of the charity bucket.

We gave extra money to conservative charities final 12 months than the highest 10 bank cards mixed. We had been proud to associate with Heritage as certainly one of our charities. We dropped the verify off final week.

Conservatives are going about their on a regular basis enterprise utilizing the cardboard and it’s serving to construct up this nation in a very constructive method.

Bluey: It’s a novel thought. Our good buddies at Alliance Defending Freedom had been winners of the fourth quarter vote, so congratulations to them. It’s a large donation that you simply’re making to them. How does that course of work?

Collins: We solicit our members. We solicit anybody. Anyone listening or watching this podcast. It’s actual easy. Send me an e mail at

We display screen actually for 2 standards: Are they fixing America’s issues? Are they fixing America’s issues with conservative ideology—smaller, smarter authorities, constitutional ideas, first ideas? And are they actually offering an ROI?

We need to all the time make our prospects really feel like all that commerce that they’re supporting goes to conservatives. If we give them a greenback, they’re placing that greenback to work to do what they are saying they’re doing. That’s our standards.

We work arduous to incorporate the broad spectrum of issues conservatives care about. It’s not all the time simple, however we attempt to discover good charities.

Bluey: How a lot have you ever given away to this point? 

Collins: We’re over $150,000. Every quarter it’s gotten greater as a result of we add increasingly more prospects they usually spend. As the spending goes up, so do the charitable contributions.

Banks, the massive bank card corporations, they provide quite a bit away to charities, and conservative charities get zero {dollars}. Let me be very clear, zero cash goes to them. But should you’re ACORN, the Clinton Foundation, La Raza, Black Lives Matter, Planned Parenthood, they get billions. Let me put that very clearly, billions.

That’s a part of what we’re making an attempt to do—align our prospects’ values with the values of the charities we support.

Bluey: On your web site you’ve got a marketplace the place you’re recommending different companies which might be aligned with these conservative values. Do you discover as you discuss to prospects of Coign that they’re annoyed with different corporations that they might have executed enterprise with up to now due to the political agenda? Or are they only eager to be sure that their cash goes to the causes that they support and consider in?

Collins: Anyone who’s been round conservatives is aware of we’re not an indignant bunch. Usually, we’re go alongside, get alongside. We put up with quite a bit with company America. But should you give conservatives a selection and say, all issues being equal, these people support your worldview, they’ll go there. That’s what {the marketplace} is for.

We’re not making an attempt to compete and be an Amazon for the suitable. There’s folks doing a terrific job of that. But our prospects saved calling us saying, ‘Hey, you need me to make use of this card? Where do I’m going?

I joke with our prospects typically. When you’re coming off the seashore and the children need ice cream and it’s scorching and there’s solely a Ben and Jerry’s in entrance of you. Even then, you’re nonetheless serving to out. That’s how we give it some thought.

Bluey: What do you suppose the long run holds with regards to the expansion that you simply count on for Coign, however this market typically? Do you suppose some corporations will smarten up and perhaps not be as so political of their donations?

Collins: They can’t assist themselves. Major firms are the product of their upbringing they usually have been indoctrinated by way of 50 years of liberal faculty and superior diploma schooling.

Everyone’s all the time making an attempt to show us in America what our values needs to be. We’re all the time going to have these challenges. It’s a wild west. There’s going to be numerous people who succeed, numerous people who don’t make it, however I believe the individuals who make it, are going to be placing out a terrific product.

It’s actually altering shortly, which has been nice as a result of, with a purpose to develop a enterprise, you want entry to capital. That’s actually the place conservative companies during the last three years have actually struggled. It’s simple to get funded and get began. When you make that soar to tens of tens of millions to a whole lot of tens of millions of {dollars}, that’s actually the problem.

Bluey: What are a few of the challenges that you simply face?

Collins: Access to capital is essential for all these companies. It shouldn’t be misplaced on our listeners and our viewers that every part we do is within the Midwest. Coastal banks gained’t contact us. That’s a press release on the polarization you see in enterprise.

When I discuss to different conservative businessmen and ladies, that’s their huge factor, too—how arduous it’s to function within the system. We’re knocking these partitions down day by day.

We have nice prospects. Our prospects are phenomenal. They pay their payments on time. They’re the cream of the credit score crop. We’re in each state and within the District Columbia. We’re nationwide, we’ve got a wait listing that’s eight occasions our buyer base. And it’s simply looking for methods to develop.

I all the time joke that if we had been a inexperienced bank card, making an attempt to do some type of carbon offset play, essentially the most liberal enterprise capital can be showering us with money.

We need to combat day by day to be within the system, however we do it and we’ve got numerous assist from buddies. We’re going to be nice. I simply search for that subsequent evolution the place individuals say, there’s some huge cash to be made supporting conservative values.

Bluey: You’ve most likely seen information not too long ago that delinquency on bank cards is reaching historic charges of late. What’s your private recommendation to cardholders who may discover themselves in debt? How have you ever endorsed others now that you’ve publicity to the bank card market?

Collins: We don’t actually have that drawback. Our prospects match into a better vary and are rather more steady. We are to this point beneath market delinquencies that lots of people suppose it’s a typo once I present them.

Conservatives are additionally emotionally connected to our playing cards. They really need us to succeed.

When it involves counseling people on the best way to actually control their funds, the essential classes each guardian tries to show their child is, purchase what you want, put aside cash. The first individual it’s best to pay originally of your paycheck interval is your self—whether or not that’s in a retirement account or the financial institution. Pay your bank cards off.

Most of our prospects, a majority of our prospects, repay their bank card invoice each month, and that’s one of the simplest ways to make use of credit score since you get all the benefits, the safety, and also you’re not risking your personal money.

If you’re in debt, determine what you may dwell on and simply put the remainder towards getting that debt down. That’s actually the most important factor. We don’t get numerous classes from the federal authorities lately about debt and spending, however loads of us have family and friends who might most likely simply let you know how they did it, and that’s how I discovered.

Bluey: What’s one of the simplest ways for somebody to counsel a conservative charity to Coign? And how does one signal as much as get the bank card?

Collins: If you’ve got a terrific charity to suggest, it must be a 501(c)(3) charity. We don’t do politics. Just ship me an e mail, And if you wish to be taught extra, go to the web site, It ought to reply your questions.

There’s an utility on there. We’ll ask you a couple of easy questions and inside seven to 10 days, you’ll be spending proper.