Hollywood is becoming a member of the rising advertiser boycott of X, previously referred to as Twitter — with 4 of the highest 5 main studios pulling their adverts from the platform in response to the rising quantity of antisemitic content material in addition to proprietor Elon Musk’s expressing settlement with an antisemitic publish.
Studios which have halted or paused promoting on X embody: the Walt Disney Company, Warner Bros. Discovery, Paramount, and NBC Universal, in keeping with a number of reviews. In addition, Lionsgate, the studio behind The Hunger Games films, has additionally yanked it adverts.
Tech giants are additionally headed for the exits, with Apple and Amazon becoming a member of the boycott.
Elon Musk recently expressed agreement with a latest publish that promoted the so-called “great replacement” principle, claiming that Jewish communities “have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.”
Musk replied: “You have said the actual truth.”
The rising advertiser boycott is due largely to a media offensive from the left-wing , pro-censorship group Media Matters for America, which has launched one in all its acquainted stress campaigns designed to intimidate advertisers into acquiescing to its agenda.
Musk introduced Saturday that he intends to file a “thermonuclear” lawsuit towards Media Matters as early as subsequent week.
The cut up second court docket opens on Monday, X Corp might be submitting a thermonuclear lawsuit towards Media Matters and ALL those that colluded on this fraudulent assault on our firm pic.twitter.com/55vl7PspaQ
— Elon Musk (@elonmusk) November 18, 2023