March 4, 2024

‘He Gets Us’ Jesus Super Bowl Ad Ignites Controversy

During one of many early business breaks throughout the 2024 Super Bowl, Come Near aired its advert that includes scenes of individuals of all types washing somebody’s toes in emulation of Jesus. But many felt the advert utterly missed the Biblical level.

The advert was to spotlight, a marketing campaign meant to “remind everyone, including ourselves, that Jesus’ teachings are a warm embrace, not a cold shoulder,” the group’s website reads.

The advert exhibits a complete of twelve scenes of 1 particular person washing one other’s toes. Most seem like white folks doing the washing. None function a minority washing a white man’s toes, and a few even appear to be telling white Christians to not be bigoted. That final one, specifically, incorporates a white priest washing the toes of what seems to be a member of the LGBTQ group. Another exhibits an older white lady washing the toes of a scowling younger lady exterior a Family Planning Clinic as pro-life protesters stand within the background.

The story of Jesus washing the toes of his disciples is present in John 13:1-17 and is normally taken as a lesson of humility delivered by Jesus to his disciples forward of the Last Super.

However, many on social media felt the advert was “blasphemous” and didn’t truly signify the lesson Jesus was trying to impart to his followers in any respect.

Many others felt that the advert was purposefully engineered to be a scolding assault totally on white folks, that it was racist, and pushing a left-wing narrative.

Many others questioned why this group spent upwards of $7 million on a tv business as an alternative of utilizing that princely sum to assist folks.

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