June 22, 2024

Looking for love on LinkedIn? Data points to new trend


Single adults within the U.S. are scoring extra dates on networking platforms like LinkedIn and Facebook than by devoted dating apps, current information exhibits.

A survey carried out by DatingNews.com this yr discovered that greater than half of the 20- to 40-year-old respondents – 52% – reported assembly individuals for courting on networking and different social media websites, making it the most well-liked methodology of discovering a possible match in 2024.

LinkedIn logo on smartphone

Networking apps like LinkedIn are actually the most well-liked approach single adults within the U.S. discover dates, in accordance to a survey from DatingNews.com. (Jonathan Raa / NurPhoto / File / Getty Images)

Among 35- to 40-year-olds, the proportion was even increased, with 61% saying that they had landed a date utilizing a networking platform like LinkedIn, which is owned by Microsoft and used primarily as a platform for professionals to develop their contacts or discover work.

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Dr. Wendy Walsh of DatingNews.com says it is sensible that LinkedIn “has exploded as an online mating marketplace.”

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She pointed to analysis from Gitnux.org indicating 22% of married {couples} in America met through work, and 52% of staff have been concerned in a office romance.

man and woman exchanging a heart at work

Data exhibits office romances are widespread. A survey commissioned by Forbes Advisor final yr discovered 60% of U.S. adults reported having a office romance in some unspecified time in the future. (iStock)

On prime of that, a survey from the Society for Human Resource Management discovered that 25% of U.S. staff reported that they’re open to having a office romance.

Another survey commissioned by Forbes Advisor final yr discovered that greater than 60% of adults have had a office romance. Of these, 43% married somebody they labored with.

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Walsh mentioned there are clear advantages to trying for love on LinkedIn as a result of it affords individuals the chance to vet potential companions utilizing real-world widespread pursuits like a particular business, charities or school.

woman looking at smartphone in an airport lounge

There are quite a few advantages to using LinkedIn to search for a possible date, in accordance to DatingNews.com’s Dr. Wendy Walsh. (iStock)

She additionally famous that LinkedIn’s setup permits individuals to vet potential dates as a result of their skilled community is “right before your eyes,” and as an added bonus, there are not any human sources insurance policies to fear about like there are in the workplace.

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“Since the advent of the #Metoo movement, workplace romances have become a nightmare for human resource departments, and many companies have enacted ‘love contracts’ or romance prohibitions in their employment contracts,” Walsh mentioned. “So far, LinkedIn doesn’t have any HR hall monitor to get nosy about your noodling.”



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