April 23, 2024

Report: NFL will auction 2024 Christmas games

Some youngsters could be pleased with a Fraggle stick car for Christmas. Other youngsters need the entire manufacturing facility.

Michael McCarthy of FrontOfficeSports.com stories that the NFL will put the rights to its pair of 2024 Christmas games up for auction. The bidding is more likely to begin at $50 million per recreation.

It gained’t be a shock if it stops at or close to $100 million. Last yr’s trio of captive-audience games performed on December 25 averaged 28.7 million viewers. In January, Peacock paid $110 million for a wild-card playoff recreation. This yr, Amazon will pay $120 million for a wild-card recreation.

It’s unclear whether or not the networks that televised prior Christmas games paid further for them. This time round, the networks may be miffed that they must jockey for the privilege to buy games that had been already a part of the 272-game regular-season packages.

But that’s simply the best way it goes in an business with very restricted provide. The buyer is all the time proper? Not right here. Not ever.

It’s a vendor’s market. And it all the time will be. Unless and till the NFL loses its means to draw large reside audiences.