June 22, 2024

Snoop Dogg’s ‘Gin & Juice’ drink brand to sponsor college football bowl game


Rapper Snoop Dogg is moving into the large enterprise of college football with the sponsorship of the Arizona Bowl, which will probably be formally offered by Gin & Juice by Dre and Snoop – the primary product launched underneath his brand with longtime musical and enterprise accomplice Dr. Dre.

The settlement marks the primary time that an alcohol brand has been the presenting sponsor of a college football bowl game and can showcase the Gin & Juice brand. The premium spirits firm, named after Snoop Dogg’s 1994 hit track produced by Dr. Dre, at present gives ready-to-drink cocktails made with “premium light gin” in 4 flavors – apricot, citrus, melon and passionfruit.

“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,” Snoop Dogg mentioned in a social media submit asserting the sponsorship. “So it’s time that we get back to the roots of college football – when it was focused on the colleges, the players, the competition, the community, the fan experience and the pageantry.

“Being a fan, coach, supporter of all ranges of the game I despatched many gamers from my SYFL to faculties and the NFL, so it is solely becoming that I step up and assist get this factor proper,” he explained. “I’m prepared to convey the Juice again to college football, and I’m taking my abilities… that is proper, to Arizona. Believe me, Arizona, child! I’m right here to announce the brand new collaboration – the Snoop Dogg Arizona Bowl offered by Gin & Juice by Dre and Snoop.”

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Snoop Dogg Gin and Juice

Snoop Dogg’s Gin & Juice by Dre and Snoop brand will sponsor the Arizona Bowl starting this year. (Photo by Christopher Polk/Billboard via Getty Images / Getty Images)

“We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice by Dre and Snoop,” Arizona Bowl Executive Director Kym Adair said in a statement. “This yr, the Arizona Bowl is bringing sports activities, libations, and leisure right into a singular bowl game, and we’re altering the definition of what a brand partnership is within the NCAA.”

Aside from putting the spirits brand in the spotlight, the Snoop Dogg Arizona Bowl presented by Gin & Juice will also feature charity events and a youth football game called the SNOOPER Bowl that will feature teams from California and Arizona. The bowl game will also continue to donate 100% of its net proceeds to charity.

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Gin & Juice by Dre and Snoop

Gin & Juice by Dre and Snoop branding and beverages are displayed at a Super Bowl party in Las Vegas earlier this year. (Photo by Phillip Faraone/Getty Images for Flippers Roller Boogie Palace / Getty Images)

Snoop Dogg has long been associated with football, making regular appearances on the sidelines of college and professional football games and practices. He’s also a longtime youth football coach. 

He founded the Snoop Youth Football League (SYFL) in California 17 years ago and the league has produced over 40 players who eventually went on to play in college and the NFL, including C.J. Stroud, JuJu Smith-Schuster, Jack Jones, Daiyan Henley, Deommodore Lenoir, De’Anthony Thomas, Ronnie Hillman and others.

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Snoop Dogg Youth Football

A 2005 photo of Snoop Dogg, aka Calvin Broadus, coaching youth football players. (Photo by Robert Gauthier/Los Angeles Times via Getty Images / Getty Images)

The bowl game will mark the third time in which a living individual has been named in the bowl game’s title, following in the wake of the LA Bowl, which had talk show host Jimmy Kimmel as the name sponsor for two years and last year gave the honors to former NFL star Rob “Gronk” Gronkowski.

The Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop will be played at Arizona Stadium in Tucson on Dec. 28, 2024. It’s expected to feature teams from the Mountain West Conference and Mid-American Conference.

Rob Gronkowski LA Bowl sponsor

Moliki Matavao #88 of the UCLA Bruins greets Rob Gronkowski after the win during the Starco Brands LA Bowl Hosted by Gronk at SoFi Stadium on December 16, 2023, in Inglewood, California. The UCLA Bruins defeated the Boise State Broncos 35-22.  (Photo by Katelyn Mulcahy/Getty Images / Getty Images)

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