April 17, 2024

Super Bowl Sunday beer sales jumped in 2024, with Corona taking top spot


The stats are in on beer sales at bars and eating places throughout Super Bowl Sunday 2024, and whereas sales had been up general, there have been clear winners and losers amongst manufacturers in comparison with final 12 months.

The newest report from restaurant engagement platform Union discovered on premise sales jumped 16% on sport day in comparison with a typical day, a rise from 2023 after they solely rose 10%.

Corona Beer

Bottles of the beer, Corona, a model of Constellation Brands Inc., sit on a grocery store shelf in Los Angeles, California April 1, 2015. (REUTERS/Lucy Nicholson/File Photo / Reuters Photos)

Ticker Security Last Change Change %
STZ CONSTELLATION BRANDS INC. 243.84 -1.06 -0.43%

Constellation Brands, Inc.

Corona, owned by Constellation Brands, was the top-selling beer this 12 months primarily based on whole-day sales, whereas Anheuser-Busch InBev’s Michelob Ultra took the lead through the precise sport time.

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By taking the top spot in sales for the day, Corona dethroned beleaguered A-B model Bud Light, which was the top-seller in on-premise sales for 2023’s Super Bowl, however noticed sales plummet 50% on this 12 months’s large sport day, in line with Union’s information.

bud light cans

Bud Light cans are seen in a retailer in Montreal, Canada on June 16, 2023. (Jakub Porzycki/NurPhoto by way of Getty Images / Getty Images)

Ticker Security Last Change Change %
BUD ANHEUSER-BUSCH INBEV 62.24 -0.58 -0.92%

Bud Light has launched major ad campaigns to restore its picture following a boycott from conservatives over its partnership with transgender influencer Dylan Mulvaney, however the sales information reveals the model continues to endure.

BUD LIGHT SALES DOWN NEARLY 30% YEAR OVER YEAR AS RIVALS CONTINUE TO CLIMB

Another Constellation Brand, Modelo Especial, overtook Bud Light because the top-selling beer in the U.S. general final 12 months, and it stays on top.

A six-pack of Modelo Especial beer bottles

Modelo Especial beers organized in the Brooklyn Borough of New York, U.S., on Tuesday, Nov. 23, 2021.  (Gabby Jones/Bloomberg by way of Getty Images / Getty Images)

Modelo additionally noticed a significant increase on Super Bowl Sunday this 12 months, with sales surging 66% greater than on a typical day, the evaluation discovered.

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Still, the Mexican lager had decrease on-premise sales than Corona, Michelob Ultra, Miller Lite, Bud Light and Coors Light.



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