Ritz is buttering up cracker lovers with limited-edition flavor and a 24-karat gold-bar contest

One of the nation’s best-known snacks — Ritz, the butter-flavored cracker — introduced a new limited-edition Buttery-er Flavored Crackers will hit retailer cabinets on April 29, 2024. 

The catchy slogan is “Live Buttery-er.”

The limited-edition selection is mentioned to be infused with additional buttery flavor. 

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The firm mentioned that Ritz Buttery-er Crackers “capture the buttery flavor that fans know and love, elevating the flaky and irresistible crackers with an extra boost of decadence in every bite,” in accordance with a press assertion.

To rejoice the brand new cracker, the Ritz model teamed up with famend jewellery designer Greg Yüna to create a 24-karat solid gold bar within the form of (what else?) a stick of butter — and mentioned followers could have a likelihood to win it starting May 1.

The model “wanted to underscore the buttery flavor by using a golden yellow color that looks like it drips down the top of the box — like melted butter.”  (RITZ Crackers / Fox News)

It’s valued at roughly $100,000, in accordance with the corporate. 

Mayte Killeen, Ritz senior model supervisor based mostly in New York, advised FOX Business by way of electronic mail that there shall be one winner of the 24-karat gold bar within the form of a conventional stick of butter — all in homage to the extra-buttery flavor. 

“Gold can add a touch of luxury to anything.”

When commissioned to design the grand prize, Yüna, additionally based mostly in New York, mentioned he was honored. 

“Gold can add a touch of luxury to anything,” he advised Fox News Digital by way of electronic mail. “We were thrilled to put our own unique spin on this project as my team knows how to be extra and go above and beyond.” 

There shall be one winner of a 24-karat gold bar within the form of a conventional stick of butter — all in homage to the additional buttery flavor of the brand new Buttery-er Flavored Crackers from Ritz, debuting on Monday, April 29, 2024. The gold-bar contest open (RITZ Crackers / Fox News)

What will consumers see?

For the Buttery-er Flavored Crackers field, Killeen mentioned the corporate “wanted to underscore the buttery flavor by using a golden yellow color that looks like it drips down the top of the box — like melted butter.” 

In addition, Killeen advised Fox News that Ritz additionally wished to tie that buttery flavor to “the opulent prize — a solid gold bar in the shape of a stick of butter valued at $100,000.” 

The limited-edition sticker on the high of the field additionally has a gold-reflecting end.

The story of Ritz has deep roots within the U.S. 

In 1934, through the Great Depression, Nabisco launched Ritz Crackers. 

“The circular, lightly salted cracker with a small, scalloped edge became an instant classic and a top seller at a time of economic hardship when Americans yearned for a tasty yet affordable option for their families,” mentioned Killeen. 

Ritz Crackers have been a staple in American households since.

Greg Yüna, New York City-based luxurious jeweler and artist, designed a 24-karat stable gold bar within the form of a stick of butter, valued at roughly $100,000, for RITZ Crackers. (Greg Yuna / Fox News)

“Today, Ritz Crackers are not only an enjoyable snack on their own but serve as the perfect ingredient in many recipes – whether simply topped with cheese or peanut butter, crushed as a breading for chicken or layered in a classic casserole,” continued Killeen. 

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Ritz crackers as we speak are manufactured by Mondelēz International, headquartered in Chicago. 

The limited-edition Ritz Buttery-er Crackers, with a advised retail worth of $4.29, shall be out there at retailers nationwide beginning April 29, 2024. 

How to enter contest opening May 1

To participate within the contest that begins May 1, followers have the choice to showcase their “buttery-er” selves on social media. They can create a TikTook video beginning May 1, 2024 at 12:00 a.m. ET and ending on May 20, 2024, at 11:59 p.m. ET, the model mentioned.

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Anyone collaborating ought to use the tag @theritzcrackersofficial and embody the hashtags #livebutteryer and #RITZcontest. 

There is no buy essential to enter. 

For those that want to not use social media however nonetheless need to enter the contest beginning May 1, extra data could be found here. 

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