May 18, 2024

YTD Box Office down Nearly 50% from Pre-Pandemic Levels

Compared to this similar date in 2020 (the final pre-pandemic January and February), the 2024 field workplace is down almost 50 p.c.

“Through the first three days of Presidents Day weekend, films that have been released widely in theaters have grossed $764.1 million, down 15% from the same period last year,” reports the Wall Street Journal.

That $764.1 million is only a tad “over half the $1.3 billion generated by movie theaters in the U.S. and Canada in the opening weeks of 2020, just before the pandemic froze Hollywood.”

Here lies a very powerful a part of the story

The lackluster begin comes regardless of audiences having extra theater choices than they’ve had in years. This 12 months by way of Feb. 18, there have been 11 wide-release motion pictures, or these exhibiting in at the least 2,000 areas nationwide. There had been 9 wide-release titles by way of the identical time-frame final 12 months.

The eunuchs within the leftist leisure media will blame this slowdown on the pandemic (nonetheless!), an absence of product attributable to the strikes, or the very fact this can be a sluggish time of 12 months — a dumping floor for motion pictures nobody has a lot religion in.

But as you possibly can see, that’s all BS. The previous 12 months noticed extra extensive releases than the 12 months prior, and the field workplace comparisons are of the identical “dumping ground” timeframe for 2023 and 2020.

So, no matter might the issue be?

Here’s an “expert” rationalization (that hides the bottom-line fact): One media analyst advised the Wall Street Journal that theaters in 2024 “don’t have a holiday blockbuster carrying over from last Christmas to drive traffic, according to Paul Dergarabedian[.]”

Okay, however that’s solely a symptom

Why give attention to the symptom?

The “problem” just isn’t the dearth of a blockbuster carrying over from 2023. The “problem” can solely be found by asking an sincere query: Why is there no holdover blockbuster from 2023 like 2022’s Avatar: The Way of Water or 2021’s Spider-Man: No Way Home, or 2020’s Bad Boys for Life?

Could it’s that no BIG motion pictures had been launched over the 2023 Christmas season?

Nope. That’s not it.

In reality, a handful of what ought to’ve been BIG motion pictures had been launched throughout 2023’s holidays… Wonka, Aquaman and the Lost Kingdom, Migration, Wish, The Color Purple, Napoleon, and Ferrari. So, 2023 closed with loads of product that was anticipated to hold over in 2024.

Could it’s…

Could it probably be that there was no carryover as a result of…

Your product sucks?

Ding! Ding! Ding! Ding! Ding!

December provided a big-screen youngsters’s function based mostly on a beloved IP (Wonka), an enormous superhero sequel based mostly on a billion-dollar hit (Aquaman 2), an enormous musical based mostly on a Broadway hit (The Color Purple), an enormous Disney animated function (Wish), and Oscar bait (Napoleon). In different phrases…

The 2023 vacation season regarded precisely like each different vacation season, aside from one factor…

Other than Wonka, nobody went to see this rubbish.

And right here we’re, two months into 2024, with loads of product, and aside from Bob Marley: One Love, The Beekeeper, and Anyone But You, nobody desires to see 2024’s rubbish both. And from what I’ve learn, these three exceptions have one thing in widespread. One Love is a usual-usual biopic, Beekeeper is a usual-usual motion flick, and Anyone But You is a usual-usual romcom with engaging leads. Oh, and all three of these outliers obtained horrible critiques, so let’s not blame the Rotten Tomatoes, eunuchs.

But your newest feminist superheroine, Madame Web? No thanks.

Funny how that works.

Hollywood has one downside and one downside solely: The Woke Gestapo makes motion pictures that suck, motion pictures no regular individuals need to see.

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