May 16, 2024

Dying CNN’s Iowa Caucus Viewership Plummets 61% Compared to 2020

During the primary political main of the 2024 presidential election, as soon as once more starring Donald Trump, CNN solely barely cracked 700,000 total common prime-time viewers (707,000 to be exact).

If my math is appropriate, throughout CNNLOL’s particular Iowa caucus protection between 8:00 and 11:00 p.m. EST, the community averaged solely 689,000 viewers.

MSNBC didn’t do all that a lot better, averaging a complete of 1.179 million primetime viewers.

Fox News earned 2.886 million, beating each mixed by nearly precisely one million viewers.

TOTAL PRIMETIME VIEWERS / DEMO VIEWERS (25-54)

  • FOX NEWS: 2.886 million / 419K
  • MSNBC: 1.179 million / 150K
  • CNNLOL: 707,000 / 202K

TOTAL DAY VIEWERS / DEMO VIEWERS (25-54)

  • FOX NEWS: 1.735 million / 226K
  • MSNBC: 830K / 83K
  • CNNLOL: 520K / 118K

Those demo numbers, which resolve promoting charges, are brutally low. No one will ever confuse me with a Fox News fan, however I can bear in mind all that glee 10 or 15 years in the past when the Smart Set instructed us MSNBC and CNN could be dominant by now after Fox’s viewers died of outdated age. Fox nonetheless attracts extra younger viewers than CNN and MSNBC mixed.

As you’ll be able to see within the chart, all through the total day of the Iowa caucuses, while you would suppose Americans by the thousands and thousands would tune in for the newest blow-dried CNN evaluation, CNN averaged solely 520,000 viewers. MSNBC topped out at 830,000. Fox News attracted 1.735 million.

All three networks are down in contrast to the overall prime-time viewers for the 2020 Iowa caucuses. Fox News is down 34 p.c (4.4 million 2020 viewers), MSNBC is down 53 p.c (2.5 million in 2020), and CNN is down 61 p.c (1.8 million in 2020).

Sixty-one p.c!

Could it’s that lastly Finally FINALLY the American persons are waking up to the truth that cable information, particularly CNN (a far-left conspiracy theory outlet that meddles in elections and spreads political violence), is a poisonous waste dump of lies and silly, loopy, racist division and hate?

Part of the issue for cable information — and by “problem,” I imply “glorious news” — is that in 2020, practically 80 million households subscribed to cable/satellite tv for pc TV. Today, that quantity is nearer to 56 million. The pool of cable information viewers is far smaller than it was 4 years in the past. Eight years in the past, in 2016, practically 98 million subscribed to pay TV. It can solely be good for America if fewer and fewer households permit the open sewer pipe of cable information into their houses.

Nevertheless, a 28 p.c lower in pay TV subscribers doesn’t totally clarify CNN dropping 61 p.c of its viewers.

Me? I feel CNN’s issues are foundational. The first situation is belief. Remember all this:

Then there’s the fundamental undeniable fact that CNN employs probably the most unappealing secure of anchors ever assembled earlier than a tv digicam. Smug, dishonest, manipulative, superior, bigoted, humorless, self-important and simply plain oily.

How can CNN probably survive if its affirmative motion dies? (Fewer pay-TV subscribers equals much less free cash from carriage charges.) CNN would’ve filed for chapter a decade in the past in a free market based on benefit (promoting {dollars} primarily based on viewership numbers). Oh, and streaming is merit-based.

If CNN can’t high one million voters on Iowa caucus evening with its bête noir Trump again on the high of the ticket, this can be a pretend information outlet in much more hassle than I had hoped — and you’ll’t start to think about how a lot I hope CNN dies a protracted, painful, humiliating, and costly loss of life.

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